Today we live in a digital era. It is the era where technology rules. It is the time when mobile phones, laptops tablets and other accessories are as prior as drinking food. These accessories are ruling the market today. If we talk about the laptops, than the dell laptop, market is one of the ruling market of dell laptops and computers. In order to rise the market of Dell, a recent acquisition of Dell with EMC have been completed in the month of October last year making it a completely new entity.
Dell EMC Plans New Strategy For Market Push
The newly built result of acquisition carries 4,000 partners in India and almost 40 strategic partners. Presently, a strategy is being searched out that can be used solely and commonly to each and every part of the business.
According to the reports of Anil Sethi, the vice president of Dell EMC, the partner program has been intended to be rolled out next with along with all the 4,000 partners. The company has planned to invest over $150 million. With this investment, the company will be building the new channel program. With a large number of Indian partners, India is considered to be the most important part for the company’s geography. Certainly it is the place where the maximization in the profit will be witnessed by the company. So the major concern is over India only by the company.
The channel partners of company are responsible in generating almost 45 per cent revenue for the company. With the target based approach, the revenue will be certainly increased. The structure change will help the company to commercialize the portfolio and sell the products across the enterprise. Till now, the company deals in computer products only. With the structure change, the dealing of networking based structures will also come into play.