Spotify is a music streaming platform which was launched back in 2008, and it also provides the podcasts. If you are accessing the basic service, then it will come with the ads into it, but if you are taking a premium service, then it will offer the high streaming quality. Last year, Spotify said that the company is willing to expand itself to India and now has finally done this. The Swedish company is aspiring to take over the market in India and becomes the rival for the other big brands like Apple and Google, but we can not neglect the fact that Spotify also possesses value in the market.
It is launching in India with the motive to grow as India is the fastest growing music market. Some improved functionalities are there which is only for India such as it provides the free tier for Indian users with unlimited access to all the playlists while it provides limited access in the free version in other countries. Talking about the premium packs of Spotify, it will cost the users around Rs 119 for a month. For U.S. users, it is around $9.99.
It is offering special privileges in the Indian market as there are very few people willing to go for the premium services there. Daniel Ek who is the founder and CEO of Spotify said, “As Spotify grows, our goal is to bring millions of artists and billions of fans together from every country and background.” He added, “India has an incredibly rich music culture and to best serve this market, we’re launching a custom-built experience. Not only will Spotify bring Indian artists to the world, but we’ll also bring the world’s music to fans across India. Spotify’s music family just got a whole lot bigger.” Let’s see what response will Spotify will get in India.