Volkswagen has decided not to manufacture its iconic Beetle after nearly 70 years on the market, as announced by the German automaker on Thursday. The first beetles rolled off in the year 1938, and their increasing popularity in the US in the 1960s prompted Volkswagen to build its first manufacturing the plant in North America to meet the demands. The plant is located in the state of Puebla, Mexico, is expected to make its last Beetle in July 2019.
This decision was taken looking at the market that is continuing its interest towards the SUVs and crossover vehicles. The CEO Hinrich J, Woebcken of Volkswagen was reported saying that the loss of the beetle after three generations over nearly seven decades will evoke a host of emotions from the Beetle’s many devoted fans.
In these 70 years, the Beetle became something of a cultural icon and people from all fields of life purchased these cars. It is certainly the most recognized car for its role as a racing car named “Herbie” in the year 1968 Disney Film “the love bug.” That year, US alone sold more than 423,000 Beetles.
Last year, US successfully sold around 15, 000 Beetles in the US which is a signal that its audience is diminishing day by day. John Wolkonowicz, an independent auto analyst, was reported saying that the current generation beetles mostly appealed the middle-aged women. The older ladies bought these cars, drove them, and enjoyed them, and are now into something else. The younger people have no clue about this, as stated by the auto analyst. The classic yet modern cars have been around for a long time now, and it has grabbed a lot of attention in these years.